Anushka also ‘Rocked the Ramp’ with winners of the Go Sleeveless Contest for NIVEA’s lead franchise in women’s whitening deodorant. The campaign allowed participants to upload sleeveless pictures of them wearing the arm print, and the participants with the most likes on Facebook were selectively chosen. These lucky girls joined Anushka Sharma on the ramp walk.
Anushka Sharma said, “I am very proud to be a part of the NIVEA family, it’s been about two years now. The number of entries both these campaigns have received is remarkable. It is a great way to reach the target audience.”
